Goodbye makeup routine. Hello effortlessly stunning brows, lips, and eyes.

At Lure Studio, we craft hyper-realistic cosmetic tattoos that blend seamlessly with your natural beauty. Located in Mesa, AZ.

We’re the experts in realistic and 3D tattooing, including microblading, nano brows, powder brows, permanent eyeliner, lip blush, restorative tattoo, hands-on training, and more!

See the stunning transformations on Instagram!

At Lure Studio, we bring out the best version of you with expertly crafted permanent makeup services.

From brows to eyeliner and lips, our passion for artistry meets a commitment to excellence.

HEY, ITS ME… BROOKE!

I’m Brooke Mills, an artist at heart.

I’ve always loved painting and working with color, and I have a natural eye for symmetry and a meticulous attention to detail. After spending years in the dental field, I decided it was time for an exciting career change—one that would allow me to channel my creativity in new and meaningful ways.

When I made the leap into permanent makeup, I trained at the Skin and Permanent Makeup Institute, where I honed my skills and discovered a true passion for helping others look and feel their best. I first opened my studio in Kailua, HI, and after relocating with my family back to Arizona, I’m thrilled to now call Mesa home to Lure Studio.

I specialize in hyper-realism, creating custom brows, eyeliner, and lip blush designs that are unique to each client’s natural features. I never rely on a one-size-fits-all approach—every client deserves a look that enhances their individuality. Helping people boost their self-confidence is incredibly rewarding, and I’m continuously amazed by the transformative power of cosmetic tattooing.

Some kind words from clients…

“Brooke is a MIRACLE WORKER and true artist! I have been on the fence getting my eyebrows tattooed for a while and am pretty particular when it comes to picking an esthetician, especially one that specializes in permanent cosmetics. She is a perfectionist in her craft and did such an amazing job, not to mention a total delight to chat with! I am already planning on going back for lip blush! Book the appointment. ;)”

— Kirsten J.

“There aren't enough words to describe the impact Brooke has had on my life! I have been on a rollercoaster of emotions for the past 5 years since my BC diagnosis. Getting restorative 3D tattoos was the final phase of my journey, and it was a long time coming!
I had been searching over a year for someone who not only can do this, but someone with experience…Brooke created the most beautiful, realistic 3D areolas - it was such an emotional and heartwarming experience. I left her studio feeling like a renewed woman, beautiful and whole again. Brooke, you are not only talented, but truly an exceptional human being. Your amazing abilities have restored what was removed from my body, and your gift has renewed my confidence and sense of womanhood. Thank you will never be enough!
If you are contemplating permanent cosmetics, Brooke is unequivocally the most skilled artist in her field. Choosing her services will undoubtedly be the best decision you have ever made!”

— Damara H.

“Brooke is incredible! I had wanted to have my lips tinted for so long, but had been very nervous about it. Brooke created the PERFECT color for me and made the process so easy and fun! My lips turned out incredibly and I loved them so much that I decided to have my eyebrows done as well. And they are beautiful! Brooke’s attention to detail, skill, and wonderful personality made this the best thing that I’ve done for myself. I get compliments often, but not specific to my eyebrows or lips, because they look so natural that people don’t even realize I’ve had anything done. I highly recommend Brooke and Lure Cosmetics. I’m soooo happy with my results!!”

— Julie R.

EXPLORE OUR SERVICES

  • Brows

    Get the full, defined brows you’ve always wanted with customized techniques for flawless, long-lasting results.

  • Lips

    Achieve beautifully enhanced, natural-looking lips with long-lasting color and definition—perfect for a fresh look every day.

  • Eyes

    Wake up ready with perfectly applied eyeliner that enhances your eyes and eliminates the hassle of daily makeup.

  • Areola Restoration

    Restore confidence and symmetry with personalized areola restoration designed to look as natural as possible.

  • Piercing

    Add a stylish touch with safe, professional piercings tailored to your aesthetic.

GET $50 OFF YOUR NEXT SERVICE!

I get it, giving out your info is kind of a big deal. If you sign up to get a text (or two) from little ol’ me, I want to make it valuable and not annoying. To get $50 off your next service, just clink the link below and…tah-dah! Welcome to my tat texting tribe!

BECOME A PMU ARTIST.

Ready to start your career in permanent cosmetics? Lure Studio offers intimate, hands-on training in a supportive environment.

Unhappy with previous permanent makeup?

Let’s create a clean canvas for your next masterpiece! Our pigment lightening and removal services use safe, effective techniques to give you a fresh start.

 TATTOO FAQs

  • At Lure Permanent Cosmetics, we offer a range of benefits to ensure a positive experience for our clients:

    Exceptional customer care: From your initial consultation to post-procedure support, we’re dedicated to making you feel comfortable and well-cared for throughout the process.

    Comprehensive services: Our studio provides a full spectrum of cosmetic tattoo services, all performed by skilled and trusted artists.

    Expert training: Every artist at Lure is either a master artist or trained by top professionals in the industry.

    High-quality, natural products: We use premium, natural pigments that are selected for their longevity and color stability.

    Flexible payment options: We accept all major credit cards, offer third-party financing, and provide an easy, interest-free in-house prepayment plan.

  • Cosmetic tattooing, also referred to as permanent makeup, is the process of depositing color pigment beneath the surface of the skin by means of tiny, sterile, disposable needles to produce the appearance of hair strokes, makeup, or to enhance the natural features of the face. There are quite a few techniques I offer, so please see my services tab for more!

  • A card on file for no show protection is required for online booking for no show protection. No charge is made upon booking.

    A $100 fee will be charged to card on file for no shows or last minute cancellations 48 or less before your scheduled appointment time.

  • Current pricing is located here. Online booking also available for your convenience. Feel free to contact with further questions!

  • We will not tattoo you if you have had Botox or filler near the eyebrow area. You must wait 2 weeks prior to your appointment for the Botox and filler to settle in your skin.

  • Yes!

    With our financing options, there’s no need to put off your dream brows, lips, or eyeliner. Apply through Cherry Financing today and let us help you achieve stunning, long-lasting results with manageable payments.

    We also understand that financial considerations are important when it comes to restorative treatments like areola tattooing.

    While areola restoration is typically not covered by insurance, we offer flexible financing options through CareCredit, which may help make your procedure more affordable.

    CareCredit allows you to spread out the cost with convenient monthly payments, so you can focus on feeling confident and complete.

    If you have further questions or need assistance applying for CareCredit, feel free to contact us—we’re happy to help!

  • Cash is the preferred method of payment in the studio.

    Credit/Debit card (VISA/MasterCard/AMEX/Discover) are all accepted forms of payment.

    All Financing options include a 12% fee.

    Current pricing is located here. Online booking also available for your convenience. Feel free to contact with further questions!

  • A highly-effective, topical anesthetic gel is used for numbing before, and during your procedure, Pain threshold levels vary from person to person and every effort is made to ensure you remain comfortable for the entirety of the procedure. Most clients report discomfort anywhere between a 0-3 on a scale of 1-10. Having this service performed during your menstrual cycle may increase discomfort during your procedure. If you are a frequent smoker, the topical anesthetics used during the treatment will not last as long. If you have been diagnosed with Fibromyalgia, be aware that this may affect your sensitivity tolerance to the procedure.

  • You must be 18 years or older to receive any permanent makeup treatments at Lure.

  • As a precaution, I do not perform cosmetic tattooing on pregnant women. Also cannot treat if you have been on Accutane and have not been off the medication for at least 12 months. If you have any auto immune disorders or health conditions that you feel might effect the pain, healing or result, please consult your doctor. Certain circumstances will sometimes require a doctors note to move forward.

  • Cosmetic tattoo treatments are considered permanent and will not wash off, however, they will fade over time and will need to be refreshed to maintain the desired look. Frequency of sessions depends on a number of factors including: the pigment color used (lighter colors fade faster), lifestyle, sun, health of skin, medications, health conditions, old permanent makeup, metabolism etc. Please note that final results CANNOT be guaranteed as each unique skin type will hold pigments differently and break down at different rates. I will re-evaluate how your skin has received the pigment at your second session and make any changes necessary. Additional sessions are not uncommon for cosmetic tattoo procedures, with each new procedure requiring a minimum of 2 visits. Your second session can be booked no sooner than 6-8 weeks after the initial appointment. The first and second session are both included in the initial procedure price. Additional sessions will be charged according to the current pricing. Previously tattooed areas may require additional appointments, and consultation is required beforehand. I have full discretion on who I decide to take in as a client. Refer to menu for more specifics on individual services.

  • For most clients, a minimum of two treatments is always needed, at least 6 weeks apart. With most procedures, the color looks lighter after the first week. Some clients prefer this, while others prefer a bolder look. At the second session, I will assess the color retention and make adjustments as necessary. Everyone heals differently and at unique rates. If your cosmetic tattoo does not heal perfectly after the first session, do not worry! I can always go darker and add more density at your next appointment. Microblading is the most natural looking technique for permanent makeup. There are multiple advanced techniques I also offer if you prefer a more dramatic, or shaded in look.

     

    PLEASE NOTE: If you have had your eyebrows previously tattooed and are interested in a cover-up/re-work, you MUST text/email me a clear photo PRIOR to booking your appointment. I cannot guarantee results for cases such as these and I must approve if you are a workable case. In some cases where the previous work is too dark, dense, discolored, or large, tattoo removal will be highly recommended before I begin the cover-up/re-work. Previously tattooed areas and cover-ups will always require additional touch-ups for best results and will be charged accordingly.

  • Sun exposure: The sun will definitely soften the look of your tattoo, so sunblock should be used (once healed) to prolong your results.

    Medications, health conditions, age, skin type, diseases, auto immune disorders, excess oil, unhealthy skin, previously tattooed area, problematic skin, etc. Please consult a doctor if you're on any medications, or have any health conditions that could possible interfere in any way with your permanent makeup results.

    The regeneration of skin cells: The longer the regeneration takes, the longer the pigment holds.

    The speed at which the skin absorbs the pigment: The slower the absorption, the longer the pigment will hold.

    The choice of color: Some colors fade quicker than others, e.g. a blonde color will fade quicker than a dark brown color.

    Bleeding during the procedure: Excess bleeding during the tattooing procedure will reduce the amount of pigment absorption. Alcohol and certain medications act as blood-thinners and should not be taken prior to your appointment.

  • If you have an ideal shape and color in mind, bring a few inspiration photos with you to your appointment.

    You may fill in your eyebrows as you normally would so I can take into consideration the shape you desire.

    If you regularly get your eyebrows shaped, waxed, threaded or tinted, please do so at least 3 days before your appointment. However I would prefer you to let them grow out until your appointment, and if there are any stray hairs that fall outside of our final shape, I can remove them.

    I require clients to avoid any blood thinning medications for a minimum of 48 hours prior to their appointment. This includes Vitamin E, Aspirin, Niacin, fish oil supplements, and Ibuprofen. Feel free to check whether any of the medications or supplements you are taking are blood thinners, just to better ensure your results. Better safe than sorry.

    Do not drink any alcohol the night before and day of your appointment and limit the amount of caffeine you consume.

    If you have been on prescription Accutane in the past, you MUST wait at least one year before considering this procedure. Do not workout the day of your appointment.

    It is highly recommended that you avoid SUN and TANNING BED exposure for at least 14 days BEFORE and AFTER your procedure. If you show up for your appointment with a new tan or a sunburn, you will need to reschedule and will forfeit your deposit. As your skin exfoliates from a sunburn, it will take the pigment with it.

  • Better than before! Your permanent makeup will appear darker, fuller, and more intense than expected for the first few days. This will gradually lighten during the 7-10 day healing process. Redness, raising, and swelling is minimal, and softens after 12-24 hours depending on sensitivity.

  • I have detailed aftercare instructions that we will go over during your initial appointment, and I keep it very simple for you because I find that this gives the clients the best result. I will send you home with all the information and post care you will need to take care of your new permanent makeup. It is highly beneficial to follow these instructions to ensure a comfortable healing process and to achieve the best results. 

    If you are a frequent smoker, out in the sun often, or do not follow my post treatment instructions, your results might not look as defined, and pigment may fade sooner.

    If you are iron deficient or Anemic, your pigment may fade sooner and bleeding/bruising may occur during and after the procedure.

  • A good sunscreen should be applied daily AFTER healing and is required to help keep color true. As with any tattoo, sun exposure will make the color soften faster and effect the integrity of the color.

    Fading speed depends on your skin type, lifestyle, sun exposure, pigment color used, broken capillaries, and if any chemical peels were done after your procedure. ( See above.) Results vary by each client, and absolutely NO results cans and will be guaranteed. Additional touch-ups are priced accordingly.

  • YES! I pride myself in having an immaculate and sterile studio space. I only use single-use, disposable needles and supplies. This means that each set-up for each new client is discarded safely afterwards. Each station is thoroughly disinfected before opening and after each procedure throughout the day.